fresh eyes on your site logo

You‘re passionate about your ​e-commerce business, but you live and ​breathe it day in and day out. That makes ​it tough to experience through the eyes of ​a first-time visitor or customer. That’s ​where we come in with

a fresh look

(& through the eyes of an experienced

consumer e-comm marketer).

Inquire

a dog sitting in front of a laptop computer
a pair of glasses on a pink background

How it works

We won’t just act like a first-time ​visitor, we’ll BE a first-time visitor.


  • We’ll review the site against your ​brand guidelines for consistency ​(or help establish them).


  • We’ll sign up for your email and ​SMS automation. We’ll review the ​timing, series, and offerings.


  • We’ll navigate the site on desktop ​and mobile.


  • We’ll read reviews. We’ll read the ​press. We’ll visit your socials.


  • We’ll shop for products (look for ​retargeting ads and emails), and ​eventually buy on both mobile and ​desktop.


  • We’ll review the checkout process, ​delivery, packaging, and any ​accompanying instructions and ​materials.


Finally, we’ll provide you with an in-​depth, holistic report filled with insight, ​ideas and recommendations you can ​take and run with - affordably and ​quickly.

About

Amy Florek headshot

Founder Amy Florek served as a Marketing ​Director for the Shopify e-commerce ​brand, mirrormate.com, for a decade. ​There, she oversaw the customer ​experience (CX) through the website’s front-​end (including the transition to Shopify 2.0), ​email automation, digital advertising, social ​media, review program, instructions, how-​to video, branding and copywriting for print, ​on-site and digital ads. Today she shares ​her knowledge and experience with clients ​through Fresh Eyes On Your Site and as a ​Fractional Marketing Director. She’s ​passionate about brand building and ​supporting entrepreneurs and small ​businesses as they grow.

Ready for your big-picture look at the entire ​customer experience (CX)?


Contact

617-640-8134

fresh eyes on your site logo

a division of MarketingTrellis

If you have a disability and are having trouble accessing ​information on this website, contact us at ​hello@marketingtrellis.com